Norberto Odebrecht with Odebrecht Foundation members, partners and participants in the International Seminar, in front of the exhibit
set up in the Odebrecht Building's foyer
An initiative everyone can share
The Odebrecht Foundation's 40th-anniversary celebrations are a valuable
opportunity to publicize its social programs and bring in new partners
> PHOTO GALLERY
The consensus that the DIS - Southern Lowlands program's best practices can be replicated in other parts of Brazil is spreading rapidly among government institutions and organizations involved in the Third Sector (organized civil society). This has made the activities organized to mark the Odebrecht Foundation's 40th anniversary an excellent opportunity to spread the word about the model for social action the Foundation has adopted, and begin a debate on ways of expanding that model to other areas. To that end, programs have been carried out through media outlets and within the Odebrecht Group, in addition to a seminar attended by international specialists.
PR programs have been developed with a focus on the general public. Journalists and reporters from magazines, newspapers and local and national TV channels were invited to get a first-hand look at the Foundation's work in the Southern Bahia Lowlands. TV Bahia crews produced five short spots and a documentary that were broadcast on that local channel. In addition to this independent and journalistic publicity, advertising materials on the work being done by the DIS - Southern Lowlands program were also produced and published in major Brazilian newspapers and magazines.
Quality education in the countryside, one of the pillars of the DIS - Southern Lowlands program's mission, was a central theme of the International Seminar on Education for Development – Challenges and Opportunities from the Countryside, held on December 7th in the city of Salvador, Bahia. The seminar's speakers included Argentine economist and sociologist Bernardo Kliksberg, the author of over 30 books and an adviser for several international entities; Colombia's former Vice Minister for Education Vicky Colbert, a specialist in rural education and a pioneer of the “Active School” educational model; Brazilian Education Minister Fernando Haddad and Pierre Gilly, the adviser for the Brazilian Association for Family Houses and the person responsible for introducing these centers in Brazil.
40 proposals for Brasil
During the International Seminar, the publication “40 Proposals for Social Development in Brazil” was distributed to share some of the Odebrecht Foundation concepts that have guided the work of the DIS - Southern Lowlands program. Thirty personalities from the three sectors committed to social action have given these concepts their seal of approval, including Ruth Cardoso, Cristovam Buarque, Cláudio Moura Castro, Emerson Kapaz, Zilda Arns and Milú Villela.
The exhibition set up in the Odebrecht Building's foyer in the city of Salvador fulfilled its objective of giving an overview of the Foundation's work in the Southern Bahia Lowlands. Using photos, videos, writings and even installations made from materials produced by the manioc, aquafarming, hearts-of-palm and piassava production chains, the exhibit had a stunning impact on visitors.
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