The brand that makes the difference
Odebrecht launches its Collection concept for real-estate ventures in São Paulo, Brazil Odebrecht´s top real-estate ventures New projects in central and northeast Brazil
Written by Miucha Andrade Photos by Holanda Cavalcanti

In São Paulo’s competitive real-estate market, it is essential to stand out from the crowd. With the launch of its Collection concept, Odebrecht Empreendimentos Imobiliários, the Odebrecht Engineering & Construction subsidiary that focuses on opportunities in the real-estate market, is doing just that.

The Collection is a new and innovative strategy to mark Odebrecht’s return to the São Paulo real-estate scene after a 10-year absence. Instead of focusing on size, the concept represents exclusive products that add value to each venture. This means paying more attention to improving the surroundings, including refurbishing sidewalks, revitalizing squares, planting trees and even improving the neighborhood’s roadways. The overarching aim of all these efforts is ensuring the client’s complete satisfaction.

Odebrecht has found two important allies who share these values: Anastassiadis Arquitetos (architects) and Alfa Empreendimentos (real-estate ventures). The result is a perfect union, and the partners expect to launch at least five projects per year under the Collection concept.

The partners’ concerns range from the selection of the construction site to the landscape design. The team studied over 100 sites before selecting the locations of their first two products. “Each venture has to add value and appreciate a specificity, like a view or a square,” concludes Paulo Melo, the Odebrecht Empreendimentos Imobiliários Contract Director in São Paulo. The idea is to have a complete, more humanized view of the project, going beyond the site itself.

The joint venture’s first launch is the Escape condominium, a gated community of six 1,000-sq. m. houses where two-thirds of the area is green space. It is located in Morumbi, one of São Paulo’s best districts. The project’s contemporary design includes straight lines, plenty of light, pools and a garden for each home. “We are highly flexible about making any changes the client wants to add,” says the architect Patrícia Anastassiadis.

Escape is a BRL-17 million venture. Because it is designed for upmarket consumers, it takes a different approach. The basic premise is that, to target the product properly, the developers must get to know their clients.

The six families that will live in the complex will have their own spa, massage room, semi-Olympic pool, sauna and relaxation area. Parking facilities will be underground to provide free access for pedestrians on the surface.

As the concept name suggests, Collection projects will be collector’s items. “We work according to the client’s needs. We take special care with the conception and never use up all of the property’s potential. These are differentiating features distinguished by quality,” says Marcello Arduin, the Development Manager on Paulo Melo’s team.

Dream is the second project being launched under the new concept. It is an excellent choice for people wishing to live in a quiet area with a rural atmosphere where they can open the window and hear birds sing and enjoy a marvelous view. This charming 38-home development was inspired by the atmosphere of a wooded mountain village. “Each lot is cut out and, like fine tailoring, the house is fitted on the body,” says Paulo Melo. “We follow the outlines of the site and shape the area to fit the construction,” adds Patrícia Anastassidis.

This culture of attention to detail and painstaking care has a logical explanation. “Building a house is a tremendous responsibility. Buyers develop great expectations while their home is being built,” says Marcello Arduin. Selling a home is like selling a dream. The challenge for the Collection is to look into each client’s heart and make their dreams come true.