The Hangar, a real estate development launched in Salvador, promotes face-to-face interaction among its users and the integration of the businesses established there
Illustration of the Hangar: a real estate project with an innovative profile
Written by: Leonardo Mourão
In July of this year, Odebrecht Realizações Imobiliárias (Odebrecht Real Estate Developments – OR) launched the Hangar, a venture whose initial phase includes four office towers and two hotels at the first interchange access to the international airport in Salvador, Bahia. Three months later, 95% of the units had been sold, including the two hotel towers.
“It was a huge success,” says Djean Cruz, OR’s Northeast Regional Director for Real Estate Developments. “Salvador needed a venture of this size with this innovative profile.”
The Hangar is the first real estate launch in that city to use the Business Park concept, in which the architectural design and engineering promote face-to-face interaction among its users and the integration of the businesses that make up the complex.
The office towers will be built on a 29,000-sq.m area of land on Avenida Paralela, housing offices, clinics, shops, banks and restaurants, with lush landscaping, a jogging track, a gym and a square for socializing. These towers, which will be seven or eight stories, will include units with areas ranging from 33 to 845 sq.m.
“The people working at or visiting the Hangar will have a wide range of services at their disposal, but above all they will have quality of life,” says Djean Cruz. “That was the brief we gave to Antônio Caramelo, the architect who designed the complex. Salvador is a sunny city that’s bustling with life. It is not a place where you’d want to be shut inside a closed, compact tower.”
Connected to Avenida Paralela, the Hangar will be located on one of the main access routes to the cities of Salvador, Lauro de Freitas and Camaçari. The Novotel and Ibis chains have bought the two hotels, which have a total of 467 rooms.
The project’s location will also be more convenient for a large portion of the city’s population with high purchasing power, which resides in Piatã, Itapoã, Patamares, Vilas do Atlântico and Lauro de Freitas. Doctors’ and dentists’ offices, law firms and other professional services will be just minutes away. “We conducted a survey that found that a large number of professionals were interested in opening offices in the Hangar,” says Djean Cruz.
The venture has an estimated General Sales Value of BRL 400 million, and the initial phase – the four office towers and two hotels – will be completed by 2013. The other three towers will be delivered in 2014.